The Franchise Marketing Podcast

Are you looking for ways to predictably scale your franchise’s marketing? Are you struggling with finding a sustainable way to generate profitable leads for your franchise?

Join franchise marketing expert, Jordan Choo, who runs Kogneta, a franchise marketing agency, as he talks with other marketing experts that have grown their franchise.

The Episodes

How to Avoid “Seagull” Site Visits

with Jonathan Weathington, CFE, CEO of Shuckin' Shack Seafood Franchise

Listen now

How to Set and Choose KPIs for Franchisee Success

with Jason McReynolds, Founder of Fran Metrics

Listen now

Why You Need to Be Investing in Your Franchise’s AGM

with Katrina Mitchell, Chief Match Maker and Founder of Franchise Speakers

Listen now

Building a Strong Moat by Creating a Sub-Niche For Your Franchise

with Tim Slesinger, CEO of easyStorage, Nigel Dawson, Franchise director & Co-Founder

Listen now

How Canadian Franchises Can Easily Navigate the World of Finance

with Andrew Carter, Regional Market Leader for Franchise Finance at BMO

Listen now

How to Use Transparency to Drive Sustainable Change for Your Franchise

with Heidi Morrissey, President of Kitchen Tune-up

Listen now

The Journey of Going From Franchisee to Franchisor

with Jennifer Lemcke, CEO of Weed Man

Listen now

How to Find the Right Franchise Partner

with Darryl Sangster, Founder of Sangster Franchise Group

Listen now

How to Put Together a Franchise Advisory Board

with Jamie Berube, President and CEO of WP Creations

Listen now

How to Successfully Diversify Your Seasonal Franchise’s Revenue Stream

with Bill Dowd, President and CEO of Skedaddle Humane Wildlife Control & Skedaddle Pest Control

Listen now

How to Develop and Maintain a Strong Relationship with Your Franchise Brokers

with Gary Prenevost, Franchise Matchmaking Expert & President of FranNet of Southern Ontario and Eastern Canada

Listen now

Why Franchises Need to Put In the Work Before Franchising

with Kyla Dufresne, CEO and Founder of Foxy Box Wax Bars

Listen now

How to Put Together a Rockstar Franchise Advisory Board

with Shannon Wilburn, CFE, CEO and Co-Founder of the Just Between Friends Franchise System

Listen now

How Franchises Can Maintain Brand Consistency

with Doug McGregor, Managing Director at The Better Software Company

Listen now

The Top 3 Mistakes Emerging Franchises Make

with Angela Coté , Franchise Growth Catalyst at Angela Coté Inc.

Listen now

How to Get Started With Site Selection for Emerging Brands

with Shahnam Moghaddam, Broker at Century 21 Atria Realty Inc.

Listen now

Behind the Scenes Insights from a Top Franchise Lawyer

with Clark Harrop, Partner at Dale & Lessmann LLP

Listen now

Using the Hub and Spoke Model to Create a Multi-unit Franchise Powerhouse

with Kevin Dubois, President & CEO of Lapels Dry Cleaning

Listen now

How to Crush New Franchise Launches By Thinking Locally

with Robert Bruski, CFO & Co-Founder of Ctrl V

Listen now

Using the Power of Diversity to Create and Identify New Markets

with Brain Bazely, CEO and Co-Founder of Driverseat Inc

Listen now

Embracing Slow as the New Fast for Predictable Franchise Growth

with Ron Holt, CEO & Co-Founder of Two Maids and A Mop

Listen now

Growing a Lifestyle Franchise Brand

with Anthony Mac Neil, President of Premier Floorball League

Listen now

How to Close the Feedback Loop with Radical Introspection

with Jeff Bevis, Co-Founder & CEO of FirstLight Home Care

Listen now

How to Overcome Cultural Barriers and Crush International Franchise Expansion

with Christine Kelly, Founder & Chairman of Little Kickers

Listen now

How Emerging Franchises Can Use the 5 Step Fran Prep Framework for Success

with Marietta Snetsinger, Founder of Ascend Franchise Solutions

Listen now

How to Balance Consumer and Franchise Growth As An Emerging Brand

with Joel Friedman, President of JSF Franchising Group Inc.

Listen now

Using Lean Startup Principles to Drive Innovation and Growth

with Matt Sharp, CEO & Founder of KidStrong

Listen now

How to Take a Local Approach to Reactive Marketing on a National Scale

with Craig Jooste, Co-Founder and CEO of Local Handyman Group

Listen now

How to Turn Raving Customers into Dedicated Franchisees

with Matt Hunt, CEO and Founder of Hard Exercise Works

Listen now

How PropertyGuys.com Use Innovation As Part of Their Core Culture

with Ken LeBlanc, President of PropertyGuys.com

Listen now

How Spray-Net Managed Explosive Franchise Growth

with Carmel Marsala, Founder & CEO of Spray-net

Listen now

How 3rd Degree Training Creates Viral Marketing Loops

with Steve Collette, Co-Founder & CEO of 3rd Degree Training

Listen now

How to Balance Culture and Aggressive Franchise Growth Goals

with Michael Wagner, President of Pool Scouts

Listen now