How Emerging Franchisors Can Crush It With Radio Ads

About the episode

Join Jordan Choo with his guest Chris Stoness as they talk about using radio ads to crush it in marketing as an emerging franchisor. Chris Stoness is the founder and CEO of Elite Window Cleaning. His company offers a wide variety of window cleaning services, from high-rise towers to residential homes. Not only that, but they also utilize the most advanced cleaning techniques available on the market today. And with their easy online quote generator and appointment scheduling software, Elite Window Cleaning can provide their customers with a quick and affordable solution to their window cleaning needs. After all, their mission is to ensure that the job is completed safely and efficiently. Elite also takes great pride in supporting their network of franchise owners, always fully committing to their success. So, feel free to check out their website to see why they are the cleaner, safer, and better choice for both your window cleaning and franchising needs.

In this episode, you’ll learn:

  • What prompted Chris to turn his window cleaning business into a franchise
  • The value of focusing on the quality of the product instead of the quantity of its features
  • How to find the marketing economics when upselling a service with a low price point
  • The advantages of using radio campaigns in generating leads from a specific audience
  • How expanding into different territories can help develop your metric for future locations.
  • And much more!

About Chris Stoness:

Chris Stoness has been involved in the window cleaning industry since 2005. Since then, window cleaning has become both his career and his passion. After all, Chris truly believes that it is the best job anyone could have. Hence, he created Elite Window Cleaning Inc to help people find the same satisfaction and economic freedom that window cleaning brought to his life. So far, Elite has operations in Markham, Guelph, Ottawa, Ontario, Kitchener, and Waterloo. Additionally, they serve many locations such as Barrie, Cornwall, Belleville, and more. And thanks to Chris and his team, Elite franchisees and employees alike strive for excellence and take pride in every job they do.

You can find Chris Stoness on…


Company Website: 


Connect with Jordan Choo!


Podcast Website: 



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