Kogneta Blog

Stay informed on the newest SEO, PPC and other digital marketing strategies and techniques that you can use to start growing your franchise and multi-location company. Stay updated with our newsletter to get the latest in digital marketing strategies and techniques delivered straight to your inbox.

How To Do Local Keyword Research For Multiple Locations

Any successful local SEO strategy is based on a rock solid foundation of in-depth and thorough keyword research. It can be a long and exhausting process that has to be done. So what happens when you need to do keyword research at scale for multiple locations in multiple cities? That’s when things can get a

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What is franchise marketing and how to do it?

You probably hear the term franchise marketing thrown around quite a lot but, what does it mean and how do you do it successfully? What is franchise marketing Franchise marketing is any activity that a franchise does in order to grow, these activities can include pay-per-click advertising, email marketing, SEO, trade shows, content marketing, commercials

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How to Setup Multiple AdWords Accounts for a Single Domain

In the past, we’ve talked about how to set up your AdWords account for multiple locations and whether the franchisee or franchisor should be managing their PPC campaigns but, we haven’t touched on setting up multiple AdWords Accounts for a single domain. I’ve worked with several companies that have opted for setting up multiple AdWords

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SEO Site Structure Strategy for Multiple Locations

When creating a website for your multi-location business, it is easy to overlook certain aspects of the process. One of the most forgotten component is that multi-location sites need to have a unique SEO site structure. Whether your company has locations across your city, state or entire country, you are going to need to build

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PPC Marketing for Car Dealerships

At the heart of any pay-per-click marketing campaign is a sound strategy that includes high opportunity keywords, properly targeted audiences, unique ad text and sleek landing pages. This is no different when it comes to PPC for auto dealerships. You don’t have to run a massive online ecommerce business or sell consulting services online to

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