Kogneta Blog

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SEO Site Structure for Multi-Location Brands

Published by in Local SEO
When creating a website for your multi-location business, it is easy to overlook certain aspects of the process. One of the most forgotten component is that multi-location sites need to have a unique SEO site structure. Whether your company has 

PPC Marketing for Dealerships

Published by in PPC
At the heart of any pay-per-click marketing campaign is a sound strategy that includes high opportunity keywords, properly targeted audiences, unique ad text and sleek landing pages. This is no different when it comes to PPC for auto dealerships. You 

Franchisor vs Franchisee social media accounts: Which one is right for you?

Published by in Social Media Marketing
So you’ve begun selling franchises and once the t’s are crossed and the i’s are dotted it’s time to get to work and help market your franchisees! And you can’t discuss marketing without talking about social media. Most businesses need 

Franchisor versus Franchisee PPC Management

Published by in PPC
It can be extremely effective for franchisors to centrally manage advertising campaigns on behalf of franchisees — particularly for brand campaigns, and large ad buys that benefit from pooled advertising dollars. But paid search (PPC) campaigns are a different animal. 

Content Marketing Framework for Franchises

Published by in Content Marketing
Today, we’re going to provide you with a complete framework for rolling out a franchise-wide content marketing strategy. Content marketing is a very compelling marketing tool for franchisors for a number of reasons: It provides a unique, more meaningful avenue 

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