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Marketers far and wide can acknowledge the importance of search engine optimization, or SEO. The SEO process helps your website and other online content rank as high as possible on Google — an important investment given how naturally and frequently searchers click on the first few results. Basically, the better your content ranks, the more
With 1.4 billion people logging into Facebook every day, it has helped franchises across the world become lead generation powerhouses. This guide will walk you through step by step on how you can use Facebook’s advertising for franchise development and lead generation activities. Planning Your Franchise Development Campaign Any good franchise development campaign starts with
Any successful local SEO strategy is based on a rock solid foundation of in-depth and thorough keyword research. It can be a long and exhausting process that has to be done. So what happens when you need to do keyword research at scale for multiple locations in multiple cities? That’s when things can get a
You probably hear the term franchise marketing thrown around quite a lot but, what does it mean and how do you do it successfully? What is franchise marketing Franchise marketing is any activity that a franchise does in order to grow, these activities can include pay-per-click advertising, email marketing, SEO, trade shows, content marketing, commercials
In the past, we’ve talked about how to set up your AdWords account for multiple locations and whether the franchisee or franchisor should be managing their PPC campaigns but, we haven’t touched on setting up multiple AdWords Accounts for a single domain. I’ve worked with several companies that have opted for setting up multiple AdWords
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