Franchisors who are in a fortunate enough position to oversee a few dozen franchise locations often have much bigger fish to fry than acquiring local business reviews. It’s unfortunate because just like any other small local business, obtaining reviews online goes a long way towards establishing your presence both online and in the real world.
It’s mere days away. You’re ready for Black Friday and Cyber Monday, right? Whether you’re banking on foot traffic or web traffic for the coming pre- and post-Thanksgiving shopping binge, by now you have your inventory and campaigns ready and waiting. But are you 100% sure your Black Friday and Cyber Monday will roll out
If you have ever been tasked with managing Facebook Pages for multiple locations, you’ve probably come up against some of the same challenges faced by other franchise marketers. Often different franchisee and employees have created different Facebook Pages at different times, with their own branding and admins. The resulting inconsistency is a branding nightmare. Obtaining
Google has announced a whole suite of changes and upgrades to its advertising platforms, and nearly all revolve around local and mobile search. With Promoted Pins for Google Maps, multi-location businesses and franchises can feature prominently on a user’s route. Get the lowdown and learn how you can prepare for this lucrative new advertising opportunity.
Today we are so connected by technology that location has a narrow effect on careers and business opportunities. An increasing number of people are working from wherever they want, freelancing, telecommuting, and Skyping in for business meetings that in the old school (aka pre-internet) days used to require a physical presence. According to a 2015