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Franchise and multi-location business are fundamentally different from your corner store: they require a macro and micro approach to marketing and management. It is essential to be aware of what is going on at a large scale, but you also have to pay close attention to each each individual location. No small task. Building and
Nobody wants a negative voice saying things about their business, whether it’s an online troll or an in-person hater yelling at the front line about what they purchased. Even though negativity in any form isn’t appreciated, it is possible to turn it into something positive, especially when it comes to content. All it takes is
Franchisors who are in a fortunate enough position to oversee a few dozen franchise locations often have much bigger fish to fry than acquiring local business reviews. It’s unfortunate because just like any other small local business, obtaining reviews online goes a long way towards establishing your presence both online and in the real world.
It’s mere days away. You’re ready for Black Friday and Cyber Monday, right? Whether you’re banking on foot traffic or web traffic for the coming pre- and post-Thanksgiving shopping binge, by now you have your inventory and campaigns ready and waiting. But are you 100% sure your Black Friday and Cyber Monday will roll out
If you have ever been tasked with managing Facebook Pages for multiple locations, you’ve probably come up against some of the same challenges faced by other franchise marketers. Often different franchisee and employees have created different Facebook Pages at different times, with their own branding and admins. The resulting inconsistency is a branding nightmare. Obtaining
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