Local Marketing Blog

Actionable Local Marketing Strategies You Can Use Today

Are you struggling to profitably and predictably grow your business? Then stay informed on the newest SEO, PPC and other digital marketing strategies and techniques that you can use to start growing your franchise. We’ll keep you up to date with our digital marketing newsletter dedicated to franchises that will provide you with the latest in digital marketing strategies and techniques delivered straight to your inbox.

Jordan Choo

Franchisor versus Franchisee PPC Management

It can be extremely effective for franchisors to centrally manage advertising campaigns on behalf of franchisees — particularly for brand campaigns, and large ad buys that benefit from pooled advertising dollars. But paid search (PPC) campaigns are a different animal. They don’t rely on pooled advertising dollars for economies of

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Jordan Choo

Content Marketing Framework for Franchises

Today, we’re going to provide you with a complete framework for rolling out a franchise-wide content marketing strategy. Content marketing is a very compelling marketing tool for franchisors for a number of reasons: It provides a unique, more meaningful avenue for engaging with existing customers and local communities. It is

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Jordan Choo

How to Set Social Media Guidelines for Franchisees

Franchises have been following brand standards for decades, crafting style guides and approving brochures and advertisements before they went to print. But with the entrance of social media into the marketing landscape, adhering to these standards has become more difficult, but is just as, if not more important. Without these standards, the message and

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Jordan Choo

How Franchises Can Create Blog Posts From Their Haters

Nobody wants a negative voice saying things about their business, whether it’s an online troll or an in-person hater yelling at the front line about what they purchased. Even though negativity in any form isn’t appreciated, it is possible to turn it into something positive, especially when it comes to

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