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When creating a website for your multi-location business, it is easy to overlook certain aspects of the process. One of the most forgotten component is that multi-location sites need to have a unique SEO site structure. Whether your company has locations across your city, state or entire country, you are going to need to build
So you’ve begun selling franchises and once the t’s are crossed and the i’s are dotted it’s time to get to work and help market your franchisees! And you can’t discuss marketing without talking about social media. Most businesses need social media accounts, but what about franchisees? Do they each really need their own account
It can be extremely effective for franchisors to centrally manage advertising campaigns on behalf of franchisees — particularly for brand campaigns, and large ad buys that benefit from pooled advertising dollars. But paid search (PPC) campaigns are a different animal. They don’t rely on pooled advertising dollars for economies of scale. And done well, hands-on
Today, we’re going to provide you with a complete framework for rolling out a franchise-wide content marketing strategy. Content marketing is a very compelling marketing tool for franchisors for a number of reasons: It provides a unique, more meaningful avenue for engaging with existing customers and local communities. It is a phenomenal vehicle for placing
Franchises have been following brand standards for decades, crafting style guides and approving brochures and advertisements before they went to print. But with the entrance of social media into the marketing landscape, adhering to these standards has become more difficult, but is just as, if not more important. Without these standards, the message and style of a brand becomes
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