Kogneta Blog

So you’ve begun selling franchises and once the t’s are crossed and the i’s are dotted it’s time to get to work and help market your franchisees! And you can’t discuss marketing without talking about social media. Most businesses need 

It can be extremely effective for franchisors to centrally manage advertising campaigns on behalf of franchisees — particularly for brand campaigns, and large ad buys that benefit from pooled advertising dollars. But paid search (PPC) campaigns are a different animal. 

Today, we’re going to provide you with a complete framework for rolling out a franchise-wide content marketing strategy. Content marketing is a very compelling marketing tool for franchisors for a number of reasons: It provides a unique, more meaningful avenue 

Franchises have been following brand standards for decades, crafting style guides and approving brochures and advertisements before they went to print. But with the entrance of social media into the marketing landscape, adhering to these standards has become more difficult, but is just 

Franchise and multi-location business are fundamentally different from your corner store: they require a macro and micro approach to marketing and management. It is essential to be aware of what is going on at a large scale, but you also