How to Take Your Marketing to the Next Level as an Emerging Franchise

About the episode

Join Jordan Choo with his guest Liane Caruso as they talk about taking your marketing to the next level as an emerging franchise. Liane Caruso is an experienced marketing professional and the CEO of helloCMO, a franchise marketing consultancy that offers an efficient option to outsource clients’ marketing needs. Here, they provide brands with access to C-suite-level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. Not only that, helloCMO specializes in working with clients’ existing marketing departments in developing strategic plans and execute campaigns, delivering results in consumer and franchise development. And as businesses continually confront the challenges of scalable growth, a highly competitive market, and a fragmented target audience, the need for fractional C-suite officers, such as those in helloCMO, is rapidly becoming a practical alternative.

In this episode, you’ll learn:

  • The importance of evolving your marketing strategies as your franchise grows
  • The problems franchisees often face when trying to evolve their marketing tactics
  • As a franchisor, how to ensure that your vendors are working towards the same goals
  • What systems to use when gathering specific data for the development of your franchise’s marketing
  • How emerging franchises can set themselves up for success by building a solid team.
  • And much more!

About Liane Caruso:

A well-seasoned marketing professional, Liane has over two decades of B2B and B2C experience in various industries and business sectors. She’s spent the last ten years primarily focused on franchise brands, providing insight and direction for integrated digital marketing, campaign management, social media strategies, copywriting, public relations, branding, and creative direction. 

Liane understands the unique intricacies involved in working with and marketing for franchisors and franchisees. She can think strategically and creatively and is fascinated by the psychology behind marketing and social media and what makes people click (literally click – like, comment, share, engage). After working at multiple brands in consumer and franchise development marketing, she realized a gap in executive leadership in emerging and mid-sized brands to accomplish comprehensive strategic marketing planning, marketing, sales alignment, and initiatives that produce accurate results with solid ROI. To that end, helloCMO, a franchise marketing consultancy, was launched – dedicated to fractional CMO or outsourced franchise marketing consulting engagements and projects for franchise concepts.

Liane is CFE certified and a supplier member of the International Franchise Association. Additionally, she is actively involved in the Women’s Franchise Committee of the International Franchise Association and the Women’s Franchise Network of Tampa Bay.

You can find Liane Caruso on…


Company Website: 



Connect with Jordan Choo!


Podcast Website: 



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