How to Crush Marketing as an Emerging Franchise Brand

About the episode

Join Jordan Choo with his guest Kristen Risby as they talk about excelling at marketing as an emerging franchise brand. Kristen Risby is the president of Wag N’ Wash Natural Pet Food and Grooming. Whether pet supplies, pet grooming, or natural pet foods, Wag N’ Wash is the premier destination for all cat and dog needs. Their mission is to enhance the bond between companion pets and their guardians through products, services and education supporting a healthy lifestyle for pets. At Wag N’ Wash, they put it upon themselves to recognize, promote and foster the positive impact pets and their guardians can have on each other. Not only that, but each store is locally owned and operated. Hence, every purchase made, including pet supplies, supports the local community – from providing food donations to working with pet adoption agencies. 

In this episode, you’ll learn:

  • The importance of building a foundation for both your franchise and franchisees to grow
  • Which systems should you put in place before moving into the expansion phase?
  • What marketing strategies to use when planning for your brand’s first local launch
  • The benefits of digital marketing and paid advertising when expanding your franchise’ reach
  • How to manage your funds by finding a partner who specialises in the franchising space.
  • And much more!

About Kristen Risby:

Before Wag N’ Wash, Kristen Risby was the Senior Director of Brand Marketing for Elements Massage, Fitness Together, and FIT36. Here, Kristen developed her marketing expertise at WellBiz Brands, Inc., where she was responsible for shaping brand messaging and growing the marketing efforts of the entire franchise network. Alongside WellBiz Brands, Risby also held Marketing Director roles with franchisors of established companies such as RE/MAX LLC, PostNet International, and The Little Gym International.

You can find Kristen Risby on…


Company Website: 


Connect with Jordan Choo!


Podcast Website: 



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