How to Create a Talent Acquisition Pipeline to Set Your Franchise Apart From the Crowd

About the episode

Join Jordan Choo and Joe Delatte as they talk about how Home Clean Heroes runs the business, making it one of their areas’ best home service companies even during COVID. With reputation and experience, Joe explains in this episode the core of a franchise business – the concept. As we go along, find out how Joe goes about talent acquisition with two critical focuses and how Home Clean Heroes leverage data to stay on track with customers, set their employees up for winning, and position their franchisees apart from the competition.

In this episode, you’ll learn:

  • Double Whammy: Cleaning homes and facing the employment crisis during COVID
  • What is involved in hiring top talents?
  • Joe Delatte – on Home Clean Heroes’ cloud-based mobile-enabled three-way texting program
  • What do franchisors need to start doing to leverage data for their business?
  • As a starting franchisor, you need to look into your concept
  • And so much more!

About Joe Delatte:

Joe spent his entire career building and sharpening skills in business management, leadership, strategic marketing, sales, product development, process improvement, and creative thinking. Along the way, he has held key marketing positions for several large communications players, including Landmark and Cox Communications.

He has also owned and operated a home services franchise that quickly became one of the area’s highest quality and well-known home services companies.

Now, as the President of Home Clean Heroes, Joe gets to put it all to work, coaching their franchisees and corporate team to help them each reach their full potential and their personal dreams. 


You can find Joe Delatte on…




Email: [email protected]


Connect with Jordan Choo!


Podcast Website: 




Don't miss another episode

Get the inside scoop on how other franchise leaders are creating and managing explosive growth.​​

Learn more about the guest

[xyz-ips snippet="Second"]

Fun facts

Favorite app/tool that they can't live without

Service Minder –


Which franchise leader do you look up to most?
Where can people find out more about you and your company?

Home Clean Heroes Website: