Marketers far and wide can acknowledge the importance of search engine optimization, or SEO. The SEO process helps your website and other online content rank as high as possible on Google — an important investment given how naturally and frequently searchers click on the first few results. Basically, the better your content ranks, the more
The shift toward locally relevant search engine results has become even more important with 88% of people who conduct a local search on their smartphone visit a related store within a week. This fact alone is driving more and more franchises and multi-location businesses to rely on local SEO as a key channel in their marketing strategy.
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Any successful local SEO strategy is based on a rock solid foundation of in-depth and thorough keyword research. It can be a long and exhausting process that has to be done. So what happens when you need to do keyword research at scale for multiple locations in multiple cities? That’s when things can get a
When creating a website for your multi-location business, it is easy to overlook certain aspects of the process. One of the most forgotten component is that multi-location sites need to have a unique SEO site structure. Whether your company has locations across your city, state or entire country, you are going to need to build
Franchisors who are in a fortunate enough position to oversee a few dozen franchise locations often have much bigger fish to fry than acquiring local business reviews. It’s unfortunate because just like any other small local business, obtaining reviews online goes a long way towards establishing your presence both online and in the real world.
With nearly seven billion local searches monthly, being listed on the first page is more important than ever, especially for franchises and multi-location businesses. Why pay for this when you can get it for free with a powerful combination of local SEO and content marketing? Providing relevant, local content that solves customers’ problems not only