Why Your Franchise May Want to Build an in-House Marketing Agency
About the episode
Join Jordan Choo with his guest Jim Donnelly as they talk about the benefits of building an in-house marketing agency for your franchise. Jim Donnelly is the CEO and co-founder of Restore Hyper Wellness & Cryotherapy, which aims to make wellness affordable and accessible to everyone. With the opening of multiple locations across the United States, the company is on a path to create a national presence and leading brand in the proactive wellness space. Restore wants to help people who want their bodies to look and feel like they did when they were in their prime. Hence, they provide innovative, science-backed services to help build people’s natural resilience to physical and environmental stresses.
In this episode, you’ll learn:
- What made Jim go down the franchising route for Restore
- How the importance of people’s inputs affected their vetting process for franchisees
- Why “word of mouth” is the best foundation to skyrocket a franchise’s expansion
- What the transition from traditional to digital marketing looked like for Restore
- The value of building an in-house marketing agency to help your franchisees
- And much more!
About Jim Donnelly:
Before Restore, Jim Donnelly co-founded IgoUgo.com, winning a Webby Award as the top travel website in the United States three years in a row. Before being acquired by Sabre Holdings in 2005, IgoUgo was one of the leading user-generated content websites about travel, spurring dozens of imitators.
With a focus on the luxury retail market, Jim also developed luxury condos, salons, spas, and high-end health clubs, including the Charlotte Athletic Club. The accumulation of these experiences informed the creation of Restore Hyper Wellness & Cryotherapy. At first, Restore was a company born out of Jim and his partner Steve Welch’s personal health needs but eventually, they also realized a societal need for friendly and convenient access to science-backed services geared towards pain management, immunity enhancement, injury recovery, and overall health span longevity.
You can find Jim Donnelly on…
Company Website: https://restore.com/
Connect with Jordan Choo!
Podcast Website: https://kogneta.com/franchise-marketing-podcast
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Learn more about the guest
Co-founder & CEO of Restore Hyper Wellness & Cryotherapy