Why You Need to Ignore Everyone Else and Build the Franchise You Want

Join Jordan Choo and his guest Stuart Cain as they talk about building the franchise you want and not what other people say you need to do. Stuart specializes in supporting reluctant exercisers to become happier, healthier, more confident, and full of energy. Hence, in 2015, he founded HITZone, a breakthrough health and fitness studio business with franchises opening across the UK, Canada, and the USA. HITZone offers heart-rate monitored, high-intensity, small group coach-led workouts using revolutionary and unique HIT Machines and various carefully selected lightweight equipment. If you are looking to start your alternative fitness journey, check out HITZone’s website in the links below!

In this episode, you’ll learn:

• What prompted Stuart to create HITZone and go the franchising route.
• Their holistic approach to fitness and how they solve the common issues when pursuing fitness.
• The importance of community in franchising and how it affects the franchisor-franchisee dynamic.
• How the barrier to entry in your franchise makes or breaks the quantity and quality of your franchisees.
• The importance of sticking to your core values when attracting the kind of franchisee you want in your network.
• And much more!

About Stuart Cain:

Stuart Cain left the corporate world and decided to create HITZone in 2015. But he was not motivated solely by profits or market domination. Stuart decided that he wanted to improve the lives of millions of people by introducing them to exercise. Now, this ambition still permeates his unique and boutique brand, even as it launches in overseas markets like the U.S. and Canada. By taking members on an “alternative fitness journey” with HITZone’s proprietary equipment, Mr. Cain focused on a niche that allowed for exponential and international growth. In this case, “growth” is much more than just a buzzword because three times as many members joined last December 2021 compared to previous years, and HITZone’s customer base now varies from teenagers up to guests in their mid-70s.

You can find Stuart Cain on…

Company Website: https://thehitzone.co.uk 

LinkedIn: https://www.linkedin.com/in/stuart-cain-36830233

Twitter: https://twitter.com/stuartcain

Instagram: https://www.instagram.com/stuartmcain 

Connect with Jordan Choo!

LinkedIn: https://www.linkedin.com/in/jordanchoo 

Podcast Website: https://kogneta.com/franchise-marketing-podcast 

Website: http://jordanchoo.com 

Twitter: https://twitter.com/JordanChoo