How to Crush New Franchise Launches By Thinking Locally

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About the episode

In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Robert Bruski, as they talk about how to crush new franchise launches by thinking critically. Robert Bruski is a CFO and Co-founder of the Ctrl V, the world’s largest VR franchise in the world, and the first virtual reality arcade in North America. Tune in and enjoy this episode with Robert’s infectious energetic personality!

In this episode, you’ll learn:

  • A rundown of the Ctrl V – Virtual Reality Arcade’s story. 
  • The franchise opportunity allows your business to expand faster.
  • Rapid growth and expansion through franchising doesn’t always work.
  • Word of mouth is Ctrl V’s number one marketing strategy.
  • With this Covid-19 crisis, Ctrl V’s team had to pivot their mindset in order to survive.
  • The importance of having a support system and developing your relationships with your franchisees in the business industry.
  • What is Robert’s favorite application and book?
  • The franchise founder or leader that Robert looks up to most is Angela Coté.
  • And much more!


About Robert Bruski:


I move mountains. I make things happen. When I feel like I can’t go any further, I dig deeper, try harder, and be more awesome… true story.



Having studied economics at Wilfrid Laurier University, I quickly learned the value of efficiency and education. I further completed various courses in financial engineering from Columbia University and financial modeling from The CFA Institute.



I took my passion for value investing, strong research skills, and analytical prowess and applied them to the Canadian financial sector. While mastering fund accounting, risk & valuation, client relationship management, and even system architecture, I was exposed to some of the industry’s best mentors and company builders. This is where I became astoundingly proficient at seeing what makes and keeps a great company.



I’ve taken my experience and paired it with an innate sense of creativity and ingenuity, and applied this mix to the wonderful world of entrepreneurship. I’ve been accelerating progress and redefining industries to breed success across a variety of companies since.



Growth Strategy, Management Consulting, Business Development, Executive Coaching, Investment Analysis, Statement Analysis, Accounting Conventions, Business Registration, Business Startup, Client Relationship Management, Efficiency Planning



You’ll notice that you can count on outstanding performance driven by high-energy, intellectual curiosity, and project ownership, all while striving for relentless high-quality results and first-class relationships if you work with me. 

Ctrl V is located in Kitchener, and has been operating for four years and eight months. The company began franchising in 2017, and now has 19 stores in different locations.


You can find Robert Bruski on…



Email [email protected]

Connect with Jordan Choo!


Podcast Website



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Learn more about the guest

Robert Bruski

CFO & Co-Founder of Ctrl V

Fun facts

Favorite app/tool that they can't live without
Which franchise leader do you look up to most?
Where can people find out more about you and your company?