How Home Service Franchises Can Go From Zero to Hero

About the episode

Join Jordan Choo and his guest Scott Abbott as they talk about how home services can grow from zero to hero through lead generation. Scott is the CEO of ProNexis, a company that provides lead generation, lead handling, and lead management services leveraging technology developed over the last decade. In 2015, the company received recognition as one of the emerging elite in Utah. Today, ProNexis provides its services to some of the most trusted brands in America!

In this episode, you’ll learn:

  • How Scott got into the franchising and lead generation businesss.
  • Why lead management services are essential in franchises’ growth.
  • The value of customer service as a representation of your brand.
  • How appointment setting can lead to more franchise development.
  • The symbiotic relationship between lead generation services and franchisees.
  • And much more!

About Scott Abbott:

Scott Abbott is a respected entrepreneur from Utah who has led several companies from their growth stage to exit. He most notably co-founded Five Star Painting, one of America’s largest painting franchise systems, taking over 100 locations in four countries. Following his success, he culminated the company’s sales to The Dwyer Group, one of the world’s most respected franchisors in the service industry. 

During his role as CEO, Five Star Franchising received numerous franchise and business awards. The company was even named the 15th fastest growing company in Utah Valley by Utah Valley BusinessQ. Meanwhile, Five Star Painting ranked No. 7 among the Top 50 franchise opportunities with 50-99 locations for 2013 by Franchise Business Review. 

Scott also received several awards for his entrepreneurship, named under Utah Business Forty Under 40. He was then recognized as Innovator of the Year and Entrepreneur of the Year while in Canada. Nowadays, Mr. Abbott is leading ProNexis to become a fully integrated business solution for service-based businesses.


You can find Scott Abbott on…


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Connect with Jordan Choo!


Podcast Website: 



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Learn more about the guest

Scott Abbott

CEO of ProNexis

Fun facts

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