4 Dimensions of Client Engagement
About the episode
Join Jordan Choo and his guest Dave Hansen as they speak about guiding organizations to understand texting, calling, emailing, and mailshotting as a means to boost revenue. For Dave, clients of today don’t engage the way they used to. This is why in this episode, he touches on diversifying engagement, the importance of integrating technology in a franchise, and the needed focus to generate feedback. In his years of experience, he found most franchisers don’t have the knack for technology, which becomes a problem.
In this episode you will learn:
- The four dimensions to your client’s happiness.
- How do you choose the proper channel to use?
- On direct mailing and how it cuts to the clutter.
- The need to gather, automate reviews from customers.
- Franchisers – get the right technology and use them!
About Dave Hansen:
Dave has been selling since he was five years old, and he was overwhelmed by a desire to buy some baseball cards. Professionally, he has been selling and leading sales teams for 20 years. Dave is currently the president of ClientTether, where he coaches franchises and small businesses on sales best practices and sales automation solutions.
Early in his career, he was drawn to the strategic side of selling through training, study, and some incredible mentors. Dave has focused his personal and team efforts on strategic selling best practices for the past 14 years across several industries, such as high-tech, learning, manufacturing, consulting, services, avionics, career-tech student organizations, language services, and e-commerce.
Dave holds a BA in communications from Brigham Young University, an MBA, and a plethora of industry certifications. He and his wife, Amy, are both from Illinois and have 4 children, including a cancer-survivor and a set of twins. Dave loves to coach baseball (including 5 different championship teams) in his spare time, read, and explore the outdoors with his family.
Connect with Dave Hansen on:
Connect with Jordan Choo on:
Podcast Website: https://kogneta.com/franchise-marketing-podcast/
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Learn more about the guest
President of ClientTether