Social Media Marketing

Social media has completely revolutionized the way brands and customers interact. From a happy customer experience going viral or an angry customer leaving a bad review, it has the power to make or break a company. Read about how you can leverage social media marketing to help grow your franchise or multi-location business.

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Franchisor vs Franchisee social media accounts: Which one is right for you?

Published by in Social Media Marketing
So you’ve begun selling franchises and once the t’s are crossed and the i’s are dotted it’s time to get to work and help market your franchisees! And you can’t discuss marketing without talking about social media. Most businesses need 

How to Set Social Media Guidelines for Franchisees

Published by in Social Media Marketing
Franchises have been following brand standards for decades, crafting style guides and approving brochures and advertisements before they went to print. But with the entrance of social media into the marketing landscape, adhering to these standards has become more difficult, but is just 

Why franchise marketers love Facebook Locations

Published by in Social Media Marketing
If you have ever been tasked with managing Facebook Pages for multiple locations, you’ve probably come up against some of the same challenges faced by other franchise marketers. Often different franchisee and employees have created different Facebook Pages at different 

Creating a Social Media Presence Without Being Present

Published by in Social Media Marketing
Today we are so connected by technology that location has a narrow effect on careers and business opportunities. An increasing number of people are working from wherever they want, freelancing, telecommuting, and Skyping in for business meetings that in the