Jordan Choo

How Franchises Can Create Blog Posts From Their Haters

Nobody wants a negative voice saying things about their business, whether it’s an online troll or an in-person hater yelling at the front line about what they purchased. Even though negativity in any form isn’t appreciated, it is possible to turn it into something positive, especially when it comes to content. All it takes is …

How Franchises Can Create Blog Posts From Their Haters Read More »

Business reviews for franchisees

How to Get Business Reviews For Your Franchisees

Franchisors who are in a fortunate enough position to oversee a few dozen franchise locations often have much bigger fish to fry than acquiring local business reviews. It’s unfortunate because just like any other small local business, obtaining reviews online goes a long way towards establishing your presence both online and in the real world. …

How to Get Business Reviews For Your Franchisees Read More »

The Last Minute Black Friday Checklist for Retail Franchises

It’s mere days away. You’re ready for Black Friday and Cyber Monday, right? Whether you’re banking on foot traffic or web traffic for the coming pre- and post-Thanksgiving shopping binge, by now you have your inventory and campaigns ready and waiting. But are you 100% sure your Black Friday and Cyber Monday will roll out …

The Last Minute Black Friday Checklist for Retail Franchises Read More »

Facebook location for franchises

Why franchise marketers love Facebook Locations

If you have ever been tasked with managing Facebook Pages for multiple locations, you’ve probably come up against some of the same challenges faced by other franchise marketers. Often different franchisee and employees have created different Facebook Pages at different times, with their own branding and admins. The resulting inconsistency is a branding nightmare. Obtaining …

Why franchise marketers love Facebook Locations Read More »

Google Maps promoted pins for franchises

Get ready to more aggressively promote your local franchises on Google Maps

Google has announced a whole suite of changes and upgrades to its advertising platforms, and nearly all revolve around local and mobile search. With Promoted Pins for Google Maps, multi-location businesses and franchises can feature prominently on a user’s route. Get the lowdown and learn how you can prepare for this lucrative new advertising opportunity. …

Get ready to more aggressively promote your local franchises on Google Maps Read More »