Embracing Slow as the New Fast for Predictable Franchise Growth

About The Episode

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Ron Holt, as they talk about embracing slow as the new fast for predictable franchise growth. Ron Holt is the CEO and founder of Two Maids & A Mop, a cleaning franchise brand that offers immediate professional maid service. They also provide franchise opportunities throughout the U.S. Listen to the episode now and discover how Ron was able to reach incredible success with almost zero knowledge about handling business when he first started.

In this episode, you’ll learn:

When Ron Holt opened his business, he had no experience of cleaning a house. How was he able to achieve that high-level of success in the cleaning industry?
What changed Ron’s mind about diving into the franchise world?
Two Maids & A Mop’s biggest challenges they faced when growing as a company.
The validation process is critical in finding the right franchisee.
Early marketing campaigns that helped Two Maids & A Mop in business.
Slow is the new fast when growing a franchise.
Ron’s favorite application is Zoom. It has a way of connecting people intimately.
The impact of Purple Cow by Seth Godin in their business.
Why does Ron look up to Fred DeLuca?

About Ron Holt:

CEO and founder of Two Maids & A Mop; currently serving 83 markets across the country. They were recognized by Inc. Magazine as the 8th fastest growing franchise brand in America.

Specialties: Franchise development, management, sales & marketing, leadership

Awards & Recognition:

Selected to the University of Georgia Alumni Association 40 Under 40 Class of 2013
Named Regional Semifinalist for Ernst & Young Entrepreneur of the Year 2013
Recognized by the Cleaning For A Reason Foundation as the 2012 National Maid Service of the Year
Selected to the 2013, 2014 & 2015 Inc 5000
Named 9th Fastest-Growing Private Company in the State of Alabama (2013)
Named 18th Fastest-Growing Private Company in the State of Alabama (2014)
Ranked 9th in the 2014 Bulldog 100 Fastest Growing Companies
Selected to Inc. Magazine’s 2013 Hire Power Awards as the 4th Best Job Creator in the State of Alabama
Selected to Birmingham Business Journal 2014 Fast Track 25
Named by Inc. Magazine as the 8th Fastest-Growing Franchise Brand in America (2015)
Selected as Finalist for Top CEO in Birmingham (2016)
Ranked 6th in the 2017 Bulldog 100 Fastest Growing Companies
Selected to the Franchise Business Review 2017 Top 50 Franchises to Own
Named by Entrepreneur Magazine as the 11th Top New Franchise in America (2018)
2019 UGA Entrepreneurial Spirit Award Winner