This used car dealership franchise has 15 locations and growing across North America. We helped them launch and execute a highly targeted and programmatic PPC shopping campaign.
Rescue a Unprofitable & Overly Complex PPC Campaign
With 15 dealerships throughout North America and thousands of vehicles sitting in inventory, this car dealerships wanted to improve their digital advertising strategy to help book more test drives and sell more cars.
After realizing that they were missing a key segment in the advertising strategy we collaborated with their marketing and technology team to help them develop multilingual and multi-tier digital advertising campaigns that start and stop based off of the thousands of vehicles that they have in inventory for each of their dealerships.