How a Used Car Dealership Decreased Acquisition Cost by 69%

This used car dealership franchise has 15 locations and growing across North America. We helped them launch and execute a highly targeted and programmatic PPC shopping campaign.

Challenge

Rescue a Unprofitable & Overly Complex PPC Campaign

With 15 dealerships throughout North America and thousands of vehicles sitting in inventory, this car dealerships wanted to improve their digital advertising strategy to help book more test drives and sell more cars.

Solution

Dynamic Feed Driven PPC Campaigns

After realizing that they were missing a key segment in the advertising strategy we collaborated with their marketing and technology team to help them develop multilingual and multi-tier digital advertising campaigns that start and stop based off of the thousands of vehicles that they have in inventory for each of their dealerships.

“I had the privilege of working with Kogneta in the SEM field for more than a year. Their team is proactive, result oriented, responsible and technically sound and they are always ready to put all his energy and time to get the job done. They also have exceptional analytical and development skills.”

Harry K
Marketing Director, Used Car Dealership

Results

After launching the dynamic inventory advertising campaign, they experienced improvements in their PPC performance including:

How a Used Car Dealership Decreased Acquisition Cost by 69%

Challenge

Solution

Results

+31%

Conversion Rate

+60%

CPC Reduction

+69%

Cost Per Acquisition Decrease

Ready To Make Your PPC Campaigns Profitable?