How A Plumber Grew Monthly Leads by 60%
Marcuson Industries provides commercial and residential handyman services throughout South Africa. We worked with them to reinvigorate their digital lead generation program.
Challenge
Reverse Downtrending Website Traffic & Leads
Operating for the last 30 years, Marcuson Industries has established itself as a major player in the handyman market throughout South Africa. However, after several months of phone call and email inquiries sharply decreasing they knew they had to do something to remedy the situation.
Solution
In order to diagnose the decrease in inquiries, we performed an extensive SEO audit analyzing over 30 search engine ranking factors. After discovering the root cause of the issue was the structure of their website, we helped them design and develop an SEO friendly and conversion focused website using WordPress.
Once the new website was successfully launched without any losses in search engine rankings or leads, we worked with Marcuson Industries to develop a highly targeted local SEO and content marketing strategy. This strategy allowed them to reach new customers in neighbourhoods and cities they were previously missing out on. All while developing content that has helped establish themselves as trusted experts with the services that they provide.
Results
The improvement that Marcuson Industries experienced has been exceptional and as a result have been able to open additional locations. They’ve grown across the board in several key areas including;
+21%
Conversion Rate
With a newly conversion focused website, traffic is now converting at a historically high rate for Marcuson Industries.
+60%
Leads
With double digit growth in both conversion rate and traffic, leads and inquiries have skyrocketed for Marcuson Industries.
+32%
Traffic
Focusing on crafting helpful content and a highly target SEO strategy, Marcuson Industries has witnessed double digit growth in traffic.