The Top Myths & Mistakes When Franchising Your Business

About the episode

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Sandra Graham, as they talk about the top myths and mistakes when franchising your business. Sandra is the operations specialist, technical writer, and co-founder of The Franchise Kickstarter, an 8-months program designed to simplify and streamline the process of franchising your business.

In this episode, you’ll learn:

  • Pause to tidy up before you start scaling. 
  • Tools and software you can use for transparency.
  • How new franchisees can get the right mindset.
  • Trust your gut.
  • What to keep in mind when creating systems.
  • Standardization with room for innovation
  • Keep it simple and focus on one goal.
  • Make learning objectives clear.
  • And much more!


About Sandra Graham:
Sandra started The Franchise Kickstarter May this year. This 8-month program makes it easy to launch your franchise concept from the business model to the systems, to the legal documents, and manuals. Sandra Graham is also the founder of Get Simple Systems. Get Simple Systems works with small businesses and companies that are franchising to get their business out of their head and down on paper so they can grow and scale efficiently. With a background in operations and strategic planning, Sandra has over a decade of experience working in the public, private, and non-profit sectors across various industries including Health, Education, Food and Beverage, and Tech.

You can find Sandra Graham on…  

Company Website:


Email: [email protected]


Connect with Jordan Choo!


Podcast Website:



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Learn more about the guest

Sandra Graham

Co-founder, Operations Specialist & Technical Writer of The Franchise Kickstarter

Fun facts

Favorite app/tool that they can't live without

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