How Unscalable Marketing Helped a Franchise Scale
About the episode
Join Jordan Choo with his guest Vishal Bhasin as they talk about how unscalable marketing can help scale a franchise. Vishal is the co-founder of Wize Computing Academy, a company that provides project-based learning with projects specific to students’ age and expertise. The company meticulously designed its projects to be fun while following K-12 Computer Science standards. At Wize Computing Academy, they prepare their students to be the innovators, educators, leaders, and learners of the 21st century!
In this episode, you’ll learn:
- How Vishal got into franchising while coming from a technology background.
- The value of self-expression and intrapersonal skills in learning and development.
- The cycle of finding the right franchisee or franchise partner.
- Why business schools should teach franchising and the best practices around it.
- How building long-term business relationships aid in the growth of a franchise.
- And much more!
About Vishal Bhasin:
Vishal Bhasin is a seasoned technology executive who co-founded Wize Computing Academy. He developed top entrepreneurial teams to deliver innovative products and services designed to meet consumers’ evolving needs. He also has a wealth of experience in e-commerce, IT architecture, and strategy.
Vishal graduated from the National Institute of Technology – India with a bachelor’s degree in computer science and engineering. Years later, he earned his master’s degree in business administration from Southern Methodist University, Texas.
You can find Vishal Bhasin on…
Company Website: https://www.wizeacademy.com
Connect with Jordan Choo!
Podcast Website: https://kogneta.com/franchise-marketing-podcast
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Learn more about the guest
Co-founder of Wize Computing Academy
Favorite app/tool that they can't live without
Which franchise leader do you look up to most?
Wize Computing Academy’s Franchise Consultant