How Unscalable Marketing Helped a Franchise Scale

About the episode

Join Jordan Choo with his guest Vishal Bhasin as they talk about how unscalable marketing can help scale a franchise. Vishal is the co-founder of Wize Computing Academy, a company that provides project-based learning with projects specific to students’ age and expertise. The company meticulously designed its projects to be fun while following K-12 Computer Science standards. At Wize Computing Academy, they prepare their students to be the innovators, educators, leaders, and learners of the 21st century!

In this episode, you’ll learn:

  • How Vishal got into franchising while coming from a technology background.
  • The value of self-expression and intrapersonal skills in learning and development.
  • The cycle of finding the right franchisee or franchise partner.
  • Why business schools should teach franchising and the best practices around it.
  • How building long-term business relationships aid in the growth of a franchise.
  • And much more!

About Vishal Bhasin:

Vishal Bhasin is a seasoned technology executive who co-founded Wize Computing Academy. He developed top entrepreneurial teams to deliver innovative products and services designed to meet consumers’ evolving needs. He also has a wealth of experience in e-commerce, IT architecture, and strategy.

Vishal graduated from the National Institute of Technology – India with a bachelor’s degree in computer science and engineering. Years later, he earned his master’s degree in business administration from Southern Methodist University, Texas.


You can find Vishal Bhasin on…


Company Website: 


Connect with Jordan Choo!


Podcast Website: 



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Learn more about the guest

Vishal Bhasin

Co-founder of Wize Computing Academy

Fun facts

Favorite app/tool that they can't live without
Which franchise leader do you look up to most?

Wize Computing Academy’s Franchise Consultant

Where can people find out more about you and your company?

Company Website: 

Email: [email protected]