How to Put Together a Rockstar Franchise Advisory Board

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About the episode

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Shannon Wilburn, as they talk about growing your franchise system and building an advisory board. Shannon is the CEO and Co-Founder of the Just Between Friends, North America’s leading children’s and maternity consignment sales event franchise. They have won and earned numerous awards, such as the Franchisee Satisfaction Award 2020, Franchisee Satisfaction Hall of Fame Award, Franchising Gives Back – Gold Award 2019, and more.

In this episode, you’ll learn:

  • Hosting event sales in 160 markets and 32 states every two to four times a year.
  • How the Just Between Friends started. There’s always a need for making and saving money.
  • Shannon and Daven started growing their business when their family and friends wanted to start doing what they started with the sales idea. 
  • The slow organic growth of the Just Between Friends franchise system.
  • Get involved with the International Franchise Association. There are so many great experiences and opportunities you can have in the IFA.
  • Figure out where your gaps are and start there. Having people to help you solve the issues in your business will help you grow and succeed.
  • Facebook is a great tool to use for communicating with your franchisees.
  • The Go-Giver by Bob Burg is an amazing book about giving back.
  • Melanie Bergeron was awarded the first TWO MEN AND A TRUCK franchise in Atlanta, Ga.


About Just Between Friends:

Everyone has the right to feel good about providing well for their families—that’s why we created Just Between Friends. We have helped over 1 million families—just like yours—afford the brands and styles they want, all while saving hundreds of thousands of dollars across North America. At your local sale, you’ll find all the brands and equipment you need at prices that fit your budget—so you can raise confident, stylish, good-looking kids!

We understand: Everyone wants the BEST for their kids, but we don’t want to break the family budget! That’s where Just Between Friends comes in. At a Just Between Friends sale, you can:

SHOP rows and rows of baby and children’s shoes, toys, clothing, maternity, and baby equipment at 50 to 90% off retail

SELL your items as a consignor and earn from 60 to 70% on your item sales

HELP OUT at the sale and make new friends—plus you get a lot of OTHER perks too!

And it’s not just about saving money and making money. It’s about building a community—a group of involved, caring friends, families, and neighbors that come together to support one another for these twice-a-year, safe, clean, organized sales.

Helping Local, Family-Supporting Charities

Another HUGE part of JBF is the local charities with whom we partner to reach even MORE people within our communities. Each sale donates items and goods to these local organizations, which help local women, children, and families. We serve groups that provide clothing closets, crisis centers, transitional emergency care, food banks, and so many other wonderful services.

Why We Do This

Since 1997 our Mission Statement has been the same. We still pursue this mission today:

To glorify God by bringing communities and families together in a welcoming, friendly venue that allows them to care for children and be good stewards of what they have been given.

We do not take for granted the good that comes from each sale or the trust our families place in our commitment to hold safe, family-supporting events, season after season. We are dedicated to our communities because we are a part of these communities. We are moms, dads, aunts, uncles, and grandparents who are invested in making our small parts of the world a better place. We are bargain lovers, of course, but beyond that, we believe in being good stewards of our resources—taking care of each other and the environment—and reaching out a hand to those who need it (as we all do at one time or another).


You can find Shannon Wilburn on…  






Email: [email protected] 


Melanie Bergeron:

Connect with Jordan Choo!


Podcast Website



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Learn more about the guest

Shannon Wilburn, CFE

CEO and Co-Founder of the Just Between Friends Franchise System

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