How to Get Continued Buy in From Franchisees as an Emerging Brand

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About the episode

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Ruth Agbaji, as they talk about creating buy-in from franchisees as an emerging brand. Ruth is the founder and CEO of the Code Wiz Franchise, a learning center or school for kids teaching them to express themselves through the art of coding.

In this episode, you’ll learn:

  • Looking for flexibility in life and finding a way to impact the next generation.
  • Ruth decided to explore franchising as a way to grow! 
  • Franchising is a whole different business than your actual business.
  • The franchisor is in charge of protecting the brand, but the franchisees have a lot of value that they can bring to the table.
  • Teaching and motivating kids to learn more about coding.
  • What did they do to pivot and survive the impact of COVID-19?
  • The most important thing is to surround yourself with people that know what they’re doing.
  • Who is the franchise leader that Ruth Agbaji looks up to?
  • And much more!


About Ruth Agbaji:

CEO, Nerd in Chief, Mama of two, I have many hats! But all of them started when I learned to code.

Coding feels like a superpower. I taught myself coding when I lived in Nigeria and proceeded to get a Masters in Computer Science from Tufts University and work as a Software Engineer for tech giants like Microsoft and Kronos.

I turned my passion for coding and my desire to create a lasting impact on my business, Code Wiz Franchising, a project-driven approach to teaching kids how to code. And now I get to help kids connect with their inner genius every day.

I really believe that you can do ANYTHING you set your mind to and I want to show that in every part of my business and life.


You can find Ruth Agbaji on…  




Email: [email protected] 

Connect with Jordan Choo!


Podcast Website




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Learn more about the guest

Ruth Agbaji

Founder & CEO of Code Wiz

Fun facts

Favorite app/tool that they can't live without

Slack –

Which franchise leader do you look up to most?
Where can people find out more about you and your company?

LinkedIn –

Website –