How to Find Your Sweet Spot as a Franchise

About the episode

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Chris Raimo, as they talk about finding the sweet spot for your franchise. Chris is the Co-founder and CEO of The Happy Cat Hotel, the World’s Greatest luxury cat hotel including feline exclusive facilities, grooming services, retail goods and franchise.

In this episode, you’ll learn:

  • How franchising is about relationships.
  • Ignite inspiration with the franchisee.
  • Biggest learnings and surprises.
  • Evolve and try different things.
  • Developing consistent feedback.
  • The importance of having a corporate text line.
  • Advice for people just starting out. 
  • Who Chris looks up to.
  • And much more!


About Chris Raimo:

Chris owned and operated a house call animal care service that provided dog walking, pet sitting, and training when he noticed a demand for feline exclusive services and decided that they would be the best in the industry. In 2014, the Happy Cat Hotel & Spa opened its doors in Windsor, Connecticut. Three years later in their business they had overwhelmingly positive responses from customers which pushed them to  grow and diversify. They learn several things along the journey such as using new advances in technology not only with keeping in touch with pet owners but also with franchisees. Now, passionate feline & business enthusiasts can build and develop a rapport with a cat centric customer base with the help of Chris and his team.

You can find Chris Raimo on…  

Company Websites:




Connect with Jordan Choo!


Podcast Website



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Learn more about the guest

Chris Raimo

Co-founder and CEO of The Happy Cat Hotel

Fun facts

Favorite app/tool that they can't live without

Manager tools –

Which franchise leader do you look up to most?

Angela Cote –

Where can people find out more about you and your company?