How to Expand Internationally as an Emerging Franchise Brand

About the episode

Join Jordan Choo and his guest John Evans as they talk about expanding internationally as an emerging franchise. John is the founder and CEO of EverLine Coatings and Services. The company provides parking lot and property maintenance services across Canada, specializing in outdoor and indoor line painting. EverLine Coatings and Services is always committed to delivering high-quality results to its clients without compromising its employees’ quality of life. Now, if you are looking to expand your franchising business, stay tuned and enjoy the episode!

In this episode, you’ll learn:

  • What made John Evans go the franchising route for his maintenance business.
  • How you, as a franchisor, can provide room for innovation to your franchisees without stepping beyond policies and procedures.
  • What goes into structuring an FDD, and how it can depend on existing operations’ data.
  • The value of building a support and trust system when launching your franchise internationally.
  • Why mentorship and networking are essential when getting into the franchising industry.
  • And much more!

About John Evans:

John Evans is the president and chief executive officer of EverLine Coatings and Services, specializing in Calgary, Alberta, commercial property maintenance, and parking lot line painting. John also founded EverLine and serves as a key figurehead, bringing the business from the “ground up” to an award-winning company within ten months.

Before EverLine, John owned and operated a summer painting franchise called College Pro while undergoing elite entrepreneurship training. During this time, he managed more than 200 projects with properties valued at over $100 million. After that, John founded Quickdraw Entertainment, developing and assisting in engineering a revolutionary liquor inventory control system. He also maintained a supervisory role in the company’s research, development, operations, and financial sectors. 

As for his role in EverLine, John primarily develops and implements highly successful marketing, operations, and strategic expansion plans. He is also responsible for the total satisfaction of their clients, enforcing the company’s Mission Statement of “providing an end to end experience that is pleasant and headache-free.” Hence, EverLine continues to provide high-quality service in the specialty painting industry for Alberta to this day.

You can find John Evans on…

Company Website:  https://everlinecoatings.com/ 

LinkedIn: https://www.linkedin.com/in/johnevansyyc 

Twitter: https://twitter.com/EverLineCoatngs 

Facebook: https://www.facebook.com/EverLineCoatings/ 

Instagram: https://www.instagram.com/everlinecoatings/ 

 

Connect with Jordan Choo!

LinkedIn: https://www.linkedin.com/in/jordanchoo 

Podcast Website: https://kogneta.com/franchise-marketing-podcast 

Website: http://jordanchoo.com 

Twitter: https://twitter.com/JordanChoo

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Learn more about the guest

John Evans

Founder and CEO of EverLine Coatings and Services

Fun facts

Favorite app/tool that they can't live without

Google Workspace – https://workspace.google.com/

 

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