How to Close the Feedback Loop with Radical Introspection

Home The Franchise Marketing Podcast How to Close the Feedback Loop with Radical Introspection

About the episode

Jordan Choo and Jeff Bevis talk about franchising, something that most of us would definitely love to learn more about. Jeff talked about his personal experiences and how he got into the franchising industry. They also talk about the ins and outs of franchising and will give us valuable tips to earn more. Make sure you tune in for this episode!

In this episode, you’ll learn:


  • How Jeff Bevis and his family got into the franchising industry
  • How they handle and manage the franchising business that they have
  • The correct way of managing franchisees during this pandemic
  • Steps and processes when franchising
  • And many more!



Jeff Bevis is President and CEO of FirstLight Home Care. With more than 30 years of experience in franchising, Jeff displays a successful track record of accelerating growth in a variety of franchise concepts. His expertise includes senior management leadership, as well as the development of a major senior care franchise brand within a four-year span. Jeff earned the Certified Franchise Executive (CFE) designation, meeting rigorous requirements from the franchising industry. He has a trademark reputation for building strong, trusting relationships with franchisees and enabling strong unit economics at the franchise level to build system success.


You can find Jeff Bevis on…



Email [email protected]

Connect with Jordan Choo!




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Learn more about the guest

Jeff Bevis

Co-Founder & CEO of FirstLight Home Care

Fun facts

Favorite app/tool that they can't live without
Which franchise leader do you look up to most?
Where can people find out more about you and your company?