How to Avoid “Seagull” Site Visits

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About the episode

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Jonathan Weathington, as they talk about how to avoid “seagull” site visits. Jonathan is a franchise leader and the CEO of Shuckin Shack Seafood Franchise. He shares with us how they’re continuously and successfully growing their franchise business!

In this episode, you’ll learn:

  • It’s always easy to pursue something you love rather than just earning money.
  • Taking an outside viewpoint to an inside perspective.
  • The importance of having the right people in your organization.
  • The factors and questions they’re asking to ensure they’re hiring the right people.
  • Know your strengths and learn how to use them.
  • Jonathan’s favorite application is the Google Calendar.
  • A book called Into Thin Air by Jon Krakauer is based on a true story!
  • Tariq Farid is a great entrepreneur and the founder of Edible Arrangements.
  • And much more!


About Jonathan Weathington:

-Joined Shuckin’ Shack in 2014 as Director of Franchise Development/CEO 

-Master’s Degree in International & Global Studies from NC State University 

-Dedicated to helping Franchise Owners provide exceptional customer service to their guests 

-Recently featured on the cover of FSR Magazine and quoted in Business North Carolina, Nation’s Restaurant News, and Franchise Times


You can find Jonathan Weathington on…  



Email:  [email protected]          

Connect with Jordan Choo!


Podcast Website



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Learn more about the guest

Jonathan Weathington, CFE

CEO of Shuckin' Shack Seafood Franchise

Fun facts

Favorite app/tool that they can't live without

Google Calendar –


Which franchise leader do you look up to most?

Tariq Farid –


Where can people find out more about you and your company?