How Franchises Can Maintain Brand Consistency

Home The Franchise Marketing Podcast How Franchises Can Maintain Brand Consistency

About the episode

Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Doug McGregor, as they talk about maintaining brand and service consistency. Doug is the Managing Director of the Better Software Company, helping the franchisees in their day to day operations. They provide franchisors with quality technology and exceptional customer service so that their franchisees can achieve excellence.

In this episode, you’ll learn:

  • How Steven Cody started to develop the Better software.
  • Your KPI depends on the type of service industry you’re in.
  • One of the biggest mistakes is not having enough control over the franchisee level. Just one bad franchisee could ruin the whole franchise brand.
  • How do you maintain the product and your company’s service consistency?
  • Maintaining a consistent feedback loop to improve and scale your business.
  • LinkedIn is such a great source of information. The franchise community is very active in the application. 
  • The Lean Startup, a book by Eric Ries, will surely grab your attention.
  • Steve Cody, the CEO of Better Software, used his college funds to start his first business. 


About Doug McGregor:

Developed a highly successful product and services reseller business. Directed all sales and business development functions, including new product rollouts, key account management, customer relationship development, contract negotiations, and order fulfilment. Provided cross-functional team training, coaching, and mentoring. Directed corporate sales team and retail sales managers. Designed, implemented, and adjusted various sales plans to optimize changing market conditions.


Selected Achievements:

  • Developed the top Bell Mobility dealership in Eastern Canada with an industry-leading corporate sales team.
  • Met or exceeded all quotas and bonus targets assigned by Bell Mobility, with sales exceeding $15,000,000 in the final year before selling operations to Bell Mobility.
  • Consistently received awards from Bell as top corporate sales dealership in Canada.
  • Recognized by Bell as having three of the top four sales representatives in Canada.
  • Controlled 80% of a given market (Ottawa Corporate/Government).


You can find Doug McGregor on… 






Email: [email protected]

Steve Cody:

Connect with Jordan Choo!


Podcast Website



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Learn more about the guest

Doug McGregor

Managing Director at The Better Software Company

Fun facts

Favorite app/tool that they can't live without
Which franchise leader do you look up to most?
Where can people find out more about you and your company?