How Emerging Franchises Can Crush Franchise Development

About the episode

Join Jordan Choo with his guest Jon Ostenson as they talk about how emerging franchises can crush franchise development. Jon Ostenson is the CEO of FranBridge Consulting, specializing in non-food categories while partnering with over 300 high-growth brands. Here, Jon and his team have thoroughly vetted and acquired innovative propositions within their respective markets. They also introduce their clients to opportunities in diverse businesses, such as fitness, B2B services, senior care, and home services, to name a few. Additionally, Jon oversees FranBridge Capital, where he and his partners own 18 territories across five property service franchises. They provide equity capital to franchise owners across diverse industries and geographies while allowing investors to participate in franchising through passive investment funds.

In this episode, you’ll learn:

  • What it was like for Jon to transition from being a franchisor to a franchisee
  • The importance of educating yourself on how franchising systems work
  • How emerging brands can start crushing it with franchise development and partnerships
  • What you should look out for when partnering up with more veteran brands
  • How to vet whether a candidate is suitable for your franchise or not
  • And much more!

About Jon Ostenson:

Jon Ostenson is a consultant, investor, author, and international speaker, specializing in non-food franchising. He often draws on his experience as both the President of an Inc. 500 franchise system and as a multi-brand franchisee when serving clients across these capacities. 

Before FranBridge Consulting & Capital, Jon began his career as a consultant at Accenture, often working internationally on behalf of their clients. Then, in 2008, he became the Vice President of Sales for Carter’s Inc., responsible for over $350M in annual sales. After that, Jon served as the President of ShelfGenie, a national franchise system with 200 locations. There, he led six departments, supporting ShelfGenie franchisees across 150+ territories.


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Learn more about the guest

Jon Ostenson

CEO and Partner of FranBridge Consulting & Capital

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