PPC Resources

Stay up to date on the latest pay per click advertising strategies and techniques with our article library. We’ll walk you through step by step on how to start effectively and consistently generate high-quality leads for your franchise or multi-location business using tactics that we’ve tried and tested. Whether you’re just starting out with PPC or are looking for something more advanced we’ve got you covered.

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Jordan Choo

How to Setup Multiple AdWords Accounts for a Single Domain

In the past, we’ve talked about how to set up your AdWords account for multiple locations and whether the franchisee or franchisor should be managing their PPC campaigns but, we haven’t touched on setting up multiple AdWords Accounts for a single domain. I’ve worked with several companies that have opted

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Jordan Choo

Franchisor versus Franchisee PPC Management

It can be extremely effective for franchisors to centrally manage advertising campaigns on behalf of franchisees — particularly for brand campaigns, and large ad buys that benefit from pooled advertising dollars. But paid search (PPC) campaigns are a different animal. They don’t rely on pooled advertising dollars for economies of

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