Franchise Marketing Resources

Jordan Choo

Facebook Advertising For Franchise Development

With 1.4 billion people logging into Facebook every day, it has helped franchises across the world become lead generation powerhouses. This guide will walk you through step by step on how you can use Facebook’s advertising for franchise development and lead generation activities. Planning Your Franchise Development Campaign Any good

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Jordan Choo

What is franchise marketing and how to do it?

You probably hear the term franchise marketing thrown around quite a lot but, what does it mean and how do you do it successfully? What is franchise marketing Franchise marketing is any activity that a franchise does in order to grow, these activities can include pay-per-click advertising, email marketing, SEO,

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Jordan Choo

Franchisor versus Franchisee PPC Management

It can be extremely effective for franchisors to centrally manage advertising campaigns on behalf of franchisees — particularly for brand campaigns, and large ad buys that benefit from pooled advertising dollars. But paid search (PPC) campaigns are a different animal. They don’t rely on pooled advertising dollars for economies of

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Jordan Choo

Content Marketing Framework for Franchises

Today, we’re going to provide you with a complete framework for rolling out a franchise-wide content marketing strategy. Content marketing is a very compelling marketing tool for franchisors for a number of reasons: It provides a unique, more meaningful avenue for engaging with existing customers and local communities. It is

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Jordan Choo

How to Set Social Media Guidelines for Franchisees

Franchises have been following brand standards for decades, crafting style guides and approving brochures and advertisements before they went to print. But with the entrance of social media into the marketing landscape, adhering to these standards has become more difficult, but is just as, if not more important. Without these standards, the message and

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