Today, we’re going to provide you with a complete framework for rolling out a franchise-wide content marketing strategy. Content marketing is a very compelling marketing tool for franchisors for a number of reasons: It provides a unique, more meaningful avenue for engaging with existing customers and local communities. It is a phenomenal vehicle for placing
Good content marketing has the ability to turn readers into revenue by educating and empowering your customers with content that shows off your experience and extensive knowledge in your industry. Read about the strategies and techniques that we use to help franchises and multi-location business grow with content marketing.
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Nobody wants a negative voice saying things about their business, whether it’s an online troll or an in-person hater yelling at the front line about what they purchased. Even though negativity in any form isn’t appreciated, it is possible to turn it into something positive, especially when it comes to content. All it takes is
The need for content marketing in the hospitality industry has increased astronomically. Over the past few years the once comfortable resort industry has been shaken to its core by the introduction and rapid popularity of sharing-industry platforms such as HomeAway and Airbnb, where individuals can now list their personal properties and rooms for rent. As