Franchise Marketing Blog

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Google Maps promoted pins for franchises

Get ready to more aggressively promote your local franchises on Google Maps

Google has announced a whole suite of changes and upgrades to its advertising platforms, and nearly all revolve around local and mobile search. With Promoted Pins for Google Maps, multi-location businesses and franchises can feature prominently on a user’s route. Get the lowdown and learn how you can prepare for this lucrative new advertising opportunity.

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Creating a Social Media Presence Without Being Present

Today we are so connected by technology that location has a narrow effect on careers and business opportunities. An increasing number of people are working from wherever they want, freelancing, telecommuting, and Skyping in for business meetings that in the old school (aka pre-internet) days used to require a physical presence. According to a 2015

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The Ultimate Content Marketing Guide for Resorts

The need for content marketing in the hospitality industry has increased astronomically. Over the past few years the once comfortable resort industry has been shaken to its core by the introduction and rapid popularity of sharing-industry platforms such as HomeAway and Airbnb, where individuals can now list their personal properties and rooms for rent. As

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