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Google has announced a whole suite of changes and upgrades to its advertising platforms, and nearly all revolve around local and mobile search. With Promoted Pins for Google Maps, multi-location businesses and franchises can feature prominently on a user’s route. Get the lowdown and learn how you can prepare for this lucrative new advertising opportunity.
Today we are so connected by technology that location has a narrow effect on careers and business opportunities. An increasing number of people are working from wherever they want, freelancing, telecommuting, and Skyping in for business meetings that in the old school (aka pre-internet) days used to require a physical presence. According to a 2015
With nearly seven billion local searches monthly, being listed on the first page is more important than ever, especially for franchises and multi-location businesses. Why pay for this when you can get it for free with a powerful combination of local SEO and content marketing? Providing relevant, local content that solves customers’ problems not only
We live in a day and age where folks around the world are growing increasingly more attached to their mobile and desktop devices. We are constantly finding new ways to keep in touch with one another, whether it is via direct messaging, video calls, or cutting-edge business communication apps. Try as it might, the tech
The need for content marketing in the hospitality industry has increased astronomically. Over the past few years the once comfortable resort industry has been shaken to its core by the introduction and rapid popularity of sharing-industry platforms such as HomeAway and Airbnb, where individuals can now list their personal properties and rooms for rent. As
