Jordan Choo

Franchisor versus Franchisee PPC Management

It can be extremely effective for franchisors to centrally manage advertising campaigns on behalf of franchisees — particularly for brand campaigns, and large ad buys that benefit from pooled advertising dollars. But paid search (PPC) campaigns are a different animal. They don’t rely on pooled advertising dollars for economies of scale. And done well, hands-on …

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Content Marketing Framework for Franchises

Today, we’re going to provide you with a complete framework for rolling out a franchise-wide content marketing strategy. Content marketing is a very compelling marketing tool for franchisors for a number of reasons: It provides a unique, more meaningful avenue for engaging with existing customers and local communities. It is a phenomenal vehicle for placing …

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How to Set Social Media Guidelines for Franchisees

Franchises have been following brand standards for decades, crafting style guides and approving brochures and advertisements before they went to print. But with the entrance of social media into the marketing landscape, adhering to these standards has become more difficult, but is just as, if not more important. Without these standards, the message and style of a brand becomes …

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How Multi-Location Businesses Need to Set Up Their AdWords Accounts

Franchise and multi-location business are fundamentally different from your corner store: they require a macro and micro approach to marketing and management. It is essential to be aware of what is going on at a large scale, but you also have to pay close attention to each each individual location. No small task. Building and …

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How Franchises Can Create Blog Posts From Their Haters

Nobody wants a negative voice saying things about their business, whether it’s an online troll or an in-person hater yelling at the front line about what they purchased. Even though negativity in any form isn’t appreciated, it is possible to turn it into something positive, especially when it comes to content. All it takes is …

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